Transpromotional Communications - An Abstract

Transpromotional Communications - An Abstract

TransPromo – A Timely Decision - Transpromotional communications, also known as “TransPromo”, is the act of combining transactional information with promotional and other messaging on the same document. Meeting both marketing and operational objectives, TransPromo is seen as a very timely decision. This article will discuss the relevance of TransPromo, the current market and opportunity, and explain why this is a good time to be thinking about TransPromo.
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