Transpromotional Communications - An Abstract
TransPromo – A Timely Decision - Transpromotional communications, also known as “TransPromo”, is the act of combining transactional information with promotional and other messaging on the same document. Meeting both marketing and operational objectives, TransPromo is seen as a very timely decision. This article will discuss the relevance of TransPromo, the current market and opportunity, and explain why this is a good time to be thinking about TransPromo.
Document Type PDF File Size: 373.0 Kb |
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Diners Club - Case Study
Proving the marketing value of Essential Mail for Diners Club International - Diners Club International is one of the world’s most respected financial services brands. Catering to both personal and business markets, Diners Club Australia (an independent franchise of Diners Club International, owned by Citigroup) provides a broad range of financial and money management services to personal and business card holders and is accepted at over 13 million locations worldwide.
Document Type PDF File Size: 252.0 Kb |
Telecom Italia - Case Study
Telecom Italia - Italy - Telecommunications company utilised a tailored solution for correspondence management; M-PReS Production, PReS Designer and BCPortal were implemented for more efficient invoice production in a multi-platform environment Document Type PDF File Size: 150.35 Kb |
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Selecta Italy - Case Study
Selecta - Italy - Leading print service provider utilised PReS in a TransPromo solution, leading to personalised, full-colour customer printing Document Type PDF File Size: 147.25 Kb |
Russian Pension Fund - Case Study
Russian Pension Fund - Russia - Financial wealth management organisation utilised PReS in a correspondence management solution, leading to the automated creation and delivery of personalised customer statements Document Type PDF File Size: 182.13 Kb |
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